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Patrick Nijs

 – Ambassador and former General Consul in China for 20 years. CEBCK is a platform for his expertise and network. They follow up market research, to finalizing your implementation, from translation, to communication and fundraising

Our services

YUNNAN, a futuristic zero-carbon city

CLEANTECH is somehow the cornerstone of all what we do.  Just as it goes for INTEGRITY, we commit ourselves in promoting an eco-friendly world


Low risk

Operational and effective services at the best price

Adapted methodology to your needs

Personal support

We believe it is important to know the people you work with. Here it is a little bit about us :

Patrick NIJS

Patrick NIJS

Chairman - Founder

Ambassador and former General Consul in China for 20 years

Yveline LIU

Yveline LIU


Has been studying and working i Europe for almost 13 years. She has worked for BNP PARIBAS and CMBC, specialised in wealth / asset management and project financing. She also had her own economical column in newspaper “EURO DRAGON NEWS” published in 5 countries in Europe.



General Manager - Partner

Graduated with a master of International Business at the Middlesex University – London, she worked 6 years in a corporate communication agency in Paris as Customer Service Director with a portfolio of above 40 clients. Thirsting of discovery, she backpacked around South East Asia for 15 months before joining the team.

Ronald HUPIN

Ronald HUPIN


With 28 years of multiple supply chain, Currently Lean and six sigma’s project manager (Black Belt certified in USA). Living in China since 2007, He leads projects with Europe- USA- China and JV environment, Auditing undertaken on regular missions with Chinese in Europe- Africa  and European in China. He is devoted to Ecology, Organic Agriculture and Human Development related.

Take a look at some of our client’s testimonials :

After many years of exploring the Chinese coastal region, many Western companies tend to believe that the China Dream is over. Luckily, through CEBCK, they are now offered the possibility to discover another interesting part of China : the province of Yunnan and the City of Kunming. Honorary Ambassador Patrick Nijs and his team are ready to help in this discovery process. Mr. Nijs comes with a broad set of wisdom and experience in the diplomatic, political, cultural and economic world. He also has the unique human intercultural talent to bridge different worlds. CEBCK under the leadership of Patrick Nijs is an indispensable partner for whoever wants to further discover and share in the success of this part of China.

Geert Roelens

Former CEO of « Beaulieu International Group », Author of «How successfull could you be in China ?»

When China opened its doors to Dragone Entertainment Group it was with a very specific goal: To create the most spectacular shows China and I had ever seen, but I was split between feelings of great pride and fear. Fear, predominantly because of my limited knowledge of this millenarian and fabulous culture, of its local business etiquette, of the proper alliances required and the necessary communication skills needed for success. One thing was for certain, I intended to dig deep into China and create a spectacle that would be intimately inspired by its profound culture. In this nascent and colossal endeavour, Patrick Nijs turned out to be a providential asset and a partner without equals; his inside knowledge of China and the Chinese people, their language and their culture made of Patrick a dream ambassador and interpreter. In contrast with most traditional ambassadors he conjures up a double complicity: on one hand with myself as his fellow citizen and on the other hand with our Chinese partners. Because of this, it is possible to build friendships which are a basic ingredients for success in China

Franco Dragone

Chairman Of Dragone Entertainment Group

Our Blog :


  CEBCK and U-Leap Education Group are launching a cross-cultural training program. Our approach is high standard and tailor-made. We will work with each client according to the 5 D methodology : Diagnose, Design, Develop, Deliver, Debrief.  EUROPATH is unique as...
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 FUND-RAISING Do you need funds to start or expand a business with significant investment? Do you plan to appeal to outside investors as part of your fund-raising strategy? We can support your fund-raising efforts and communicate your message on to potential...
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COMMUNICATION The importance of communication in implementing business project cannot be overstated. Do you communicate well? This is a key factor for success.  DESIGN / PRODUCTION Although this is the digital era, we are confident that paper still has a future. From...
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